A Playful Brand Journey Through Science
Client
Zitazi (Toys, Discovery Retail Brand)
Service
Brand Refresh & Art Direction
Year
2025
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Introduction
Zitazi was transitioning from a simple online shop into a children’s science and discovery brand. I led the creative direction and visual experience to introduce their new mascot, redesign the website, and build a playful, story-driven world where curiosity feels alive.
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What I did
I led Zitazi’s full brand transformation, shaping a story-driven digital experience around their new mascot, Zizi. I delivered the complete rebrand in three months, creating the Brand Book, multilingual logotype, color and type systems, illustrations, icons, and all cross-platform assets. I directed a cross-functional team across design, 3D, and video, overseeing motion scenarios, marketing visuals, and campaign materials. I also developed cost-efficient packaging concepts and collaborated with Product and Marketing teams on the website redesign to build a playful, intuitive eCommerce experience.
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