Elevating Sun Care Through Design
Client
SUNSAFE
Service
Brand Book, Visual Identity & Packaging
Year
2022
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Introduction
SUNSAFE is a long-standing sunscreen brand known for its specialized formulas tailored to diverse skin needs. The brand sought a refreshed visual identity that feels modern, trustworthy, and scientifically grounded.
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What I did
I rebuilt SUNSAFE’s visual identity from the ground up, defining the brand persona and reflecting its archetype across all design elements. I redesigned the packaging system and crafted a campaign direction that emphasized inclusivity for all skin types. The result was a cohesive identity that strengthens brand trust and shelf visibility.
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