Know The Sun
Client
SUNSAFE
Service
Visual brand-book, CI and Packaging
Year
2022
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Introduction
SUNSAFE is a sunscreen brand. Launched in 2010,SUNSAFE offers a variety of specialized sunscreens for different skin types and needs. They use advanced formulas and high-quality ingredients to provide effective sun protection.
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What I did
For SUNSAFE's new visual identity redesign, I began by developing the brand persona. Using this persona, along with the brand identity and archetype, I embarked on the design process. This involved revamping the visual identity, packaging, and creating a campaign to introduce the product for use on all skin types.
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