Designing a Magical, Effortless Digital Experience
Client
Digify
Service
Brand Book, Character Design & Environmental Graphics (EGD)
Year
2022 - 2023
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Introduction
Digify is an e-commerce platform and online store builder focused on giving businesses a seamless digital presence. Based on user research and brand archetypes, the visual identity needed to feel magical, approachable, and empowering.
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What I did
I created the comprehensive brand book outlining Digify’s visual identity system, character design, and graphic language. I collaborated with architects and interior designers to ensure that the EGD elements aligned with the brand’s personality, creating an immersive and cohesive brand environment.
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