Where Augmented Reality Becomes Art
Client
PeachyAR
Service
Brand Identity, Visual System & Illustration
Year
2023-2024
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Introduction
PeachyAR is an augmented reality platform that turns printed materials into interactive, animated experiences. The brand needed a visual identity that communicates innovation, depth, and seamless digital-physical interaction.
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What I did
I designed a multidimensional logo inspired by the letter “P,” symbolizing layers, fusion, and depth. For the illustration system, I merged 2D and 3D elements, incorporating isometric forms and floating compositions to reflect the magic of AR technology. The result was a bold and futuristic visual identity.
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